Should You Still Shop In Europe?
Yes, the answer is yes. Even with the poor exchange rate, there are still deals to be had and exclusive items to find. But here’s the catch, you want to be an educated shopper. Having already spent 30 days in Europe this year alone, below is what I consider before making a purchase, as well as some of my favorite items to buy.
Five things you’ll want to take into account before you make a purchase:
What is the current exchange rate? Most phones’ calculators will do the conversation for you.
What is the cost of the item in Europe vs the US? Be sure to consider the VAT Refund - see below!
Is it easy to buy this item in the US? What is the markup?
How difficult is this item to get home? Can it fit in your suitcase? Do you have to ship it?
Do you actually want this item or are you being swept up in the moment?
Answering these questions will help you decide if this a good purchase or an impulse buy.
FOOD AND WINE
I can easily get French butter at home, so I’d rather bring home another bottle of wine. I prioritize buying from small vineyards that don’t ship to the US. I also consider the markup in the US for wines that I can find at home. It can be really high, meaning that it can actually be cheaper to ship 12 bottles home, than to buy 12 bottle at home. It’s easy to check!
Local specialities are such a fun gift for friends and family. Everything from tinned fish to chocolate. I try to find a local grocery store, or specialty shop, instead of markets geared to tourists.
HANDMADE GOODS & ART
It’s getting harder to find good quality, handmade goods in Europe. I find most items to be mass produced and of poorer quality. I make a point to seek out smaller stores that I know still make items individually or in small batches. I would personally rather support a local artisan and pay a little more. Similarly, I love buying art from street artists. It’s wonderful to see them work, and take home a little memento from the experience.
FASHION
European fashion brands tend to be less expensive to purchase in Europe. This goes for a number of brands from Longchamp to Chanel. There are some regional differences to consider, for example Zara is cheapest in Spain in Portugal. Additionally, I find that there are exclusive items offered in Europe that you won’t find in the US.
Consider making yourself a shopping list, especially if you’re going to buy a luxury item. You don’t want to make an impulse buy that’s difficult to return. Many brands have international policies that make it all but impossible to return once you’re home in the US.
SKINCARE
Really do your research with this one. Over the last few years, many more european brands can be found in the US. I used to religiously bring back La Roche Posay and now you can find it at your local pharmacy or Target.
One item I do still purchase in Europe is sunscreen. Honestly I buy this most of the time I’m out of the US. Because the US considers it a drug, the FDA has to approve any new sunscreen and the process is slow. It means we’re behind many other countries when it comes to quality.
VAT REFUND
Non-European citizens can get a tax refund on many of their purchases. Each country in Europe has their own policy, so you’ll want to familiarize yourself with them before you go shopping. For example, Spain has no minimum spend while France has a 100.01 euros minimum.
To claim your refund, you’ll need to make sure you follow a few steps:
Shop at participating stores
Meet the minimum spend, which varies by country
At the time of purchase, you’ll need to have your passport readily available (a photo should work) and ask for a tax-free form as well as keep the receipt.
Keep your items in their original packaging. Technically the items you purchase are meant to be unused, so don’t show up to the airport wearing your brand new shoes.
If you buy items in multiple European Union countries, process your documents at your last stop in the EU. This is typically by airport but can also be by port or train.
Before leaving the country, you’ll need to get your documents verified and refund processed. Depending on the airport or port, this can occur at the same time, typically before you go through security. (If you are getting a refund via credit card, you’ll most likely just need to get your forms scanned at the kiosk.) If you’re leaving the EU by train, it can be a little tricky and you’ll want to research in advance and confirm in person.
Consider downloading Global Blue to track your refund.
Happy shopping! And let me know if you found a store you found that I should stop into when I back in Europe later this year.
A Little Bit About Taylor
With all 7 continents, over 40 countries, and countless cruises under her belt, Taylor knows firsthand that the world is waiting for you. She's passionate about helping every woman experience the journey she desires. Let's plan yours.