A Slice of Paradise: My Travel Advisor Trip to Sugar Beach, A Viceroy Resort

I recently had the opportunity to experience this stunning property during an exclusive FAM (familiarization) trip for travel advisors, and I can confidently say that it’s one of the most unforgettable resorts I’ve ever stayed at. Tucked between the iconic Pitons and set directly on a stretch of sugar-white sand, Sugar Beach isn’t just a pretty backdrop, it’s a thoughtfully curated luxury experience that balances barefoot island ease with five-star service. It was the kind of place where you instantly feel relaxed and pampered.

Whether you’re planning a romantic escape, a family trip, or a luxury retreat with friends, this resort offers an unparalleled setting.

I stayed in a four-bedroom villa perched above the coastline, with sweeping views of the Caribbean Sea. Every morning, I opened my curtains to soft sunlight, lush green surrounding us, and a calmness you just can’t replicate. The villa itself was pure luxury: private plunge pool, spacious living areas, airy bedrooms, and interiors that strike the perfect note between elegant and relaxed. It’s ideal for families, small groups, or high-end clients who want privacy without sacrificing access to the resort’s amenities.

Sugar Beach manages a rare balance - it’s luxurious, yes, but didn’t feel stuffy. The service is warm and genuine and there’s a sense of place that feels uniquely St. Lucian. Whether you’re lounging in a beachfront cabana, sipping cocktails at the Bayside Bar, or heading to the Rainforest Spa tucked into the jungle (yes, it’s as magical as it sounds), everything is designed with intention.

And because I was on a FAM trip, I had the chance to experience the resort from multiple angles, from site inspections to spa treatments to hosted lunches and one thing was very clear, every detail was thought of. The Rainforest Spa really is a standout. Tucked into the jungle, the spa offers treehouse-style treatment rooms and an atmosphere that feels truly otherworldly. And while the relaxation is real, there’s plenty to do: snorkeling, sailing, or hiking the Pitons. It’s a choose-your-own-adventure vibe.

This trip reminded me why FAMs matter, seeing a resort like this firsthand makes all the difference. Photos can’t quite capture the vibe, the service, or the way the property fits into its surroundings, although they come close! I left Sugar Beach inspired, relaxed, and genuinely excited to share it with my clients (and you). It’s a property that doesn’t just photograph beautifully, it feels beautiful in every sense.

Ready to Escape?

If Sugar Beach sounds like your kind of paradise, I’d love to help you plan your trip. Whether you're ready to book or just starting to dream, I’ll guide you through everything from choosing the best room category to curating excursions, spa appointments, and dining reservations.

Let’s turn your dream trip to St. Lucia into a reality.